I picked up a camera and never put it down, and somewhere along the way, I turned that obsession into a career. I'm Lucas Greenwaldt, an art director and content creator who lives and breathes all things social. From directing campaigns at EVEREVE to building brands through my freelance practice, I bring a director's eye and a strategist's brain to everything I create.

I'm fluent in the language of social: the trends, the algorithms, the aesthetics, and the analytics. I don't just make content look good; I make it work. Whether I'm on set, in post, or deep in a content calendar, I'm obsessing over the details that turn a scroll into a stop, a stop into a save, and a save into a sale.

Off the clock? I'm probably reverse-engineering a viral reel, nerding out over the latest pop culture moment, or pitching ideas nobody asked for yet. I genuinely love staying tapped in — the trends, the culture, the conversations happening online and off.

When I finally do log off, you'll find me hiking or climbing something, shooting film I'll never develop, watching scary movies, or attempting to bake something that looks better on Pinterest than it does on my counter. The outdoors keeps me grounded. The oven is still a work in progress.